“ This design does not boost any of the content. If I’ve done well, it fades into the background and lets the content take over. ”
Design should caress and enmesh with meaningful dialog. It should enhance as the lace hinting at nipple. It should surprise as the shiny upon Christmas morn. It should hug as the little black dress. It should heighten consumption as the musky used book smell.
Design serves the master of content. Not the other way around.